Leadership & Purpose

I’ve often heard that the opposite of depression isn’t happiness - it’s purpose and meaning.

This couldn’t be more true for me.

For a long time my purpose was wrapped up solely in my career in the music industry and the success of my artist clients. The impact they made was how I measured the impact that I made.

And while that was one aspect of my purpose - it wasn’t quite enough. I had to find it for myself. I had to discover what I cared about, what issues were important to me and how I could make the most direct impact through my own efforts.

Getting involved with Jewish National Fund-USA was a huge part of this discovery process.

I joined their young professionals division almost 9 years ago and can honestly say my life has been forever changed. I care so deeply about the work they do in Israel and being involved in the organization gave me a unique opportunity to develop my leadership skills and take on roles that I never before thought I was capable of.

Since then, I’ve taken on many roles with other organizations working on causes and issues that I care about - but JNF has remained at the forefront of my activism and advocacy. It’s been incredible to have a voice and seat at the table - really making an impact on the daily lives of ALL Israelis (Jewish, Christian, Muslim, Druze, Bedouin etc.) and strengthening the connection to Israel for Jews around the country.

Today, one of my greatest roles is to serve as the founder & chair of JNF’s Arts & Entertainment Taskforce - working to bring arts, music, entertainment, theatre and culture to the frontiers of Israel… making it accessible to all people from all backgrounds.

This is just one of the ways that I have carved out my own purpose. And it has changed my life in so many positive ways.

I truly believe that when we find the things that bring meaning and purpose to our lives, what we’re able to create is endless.

That’s what I love to help my clients do- to discover their purpose, and then know what to do with it in order to have their greatest impact.