What is Creativity?

I just had a coaching call with someone who was expressing that she wasn’t feeling creative when she was working on marketing strategies and tasks for her album release.

She felt creative when she was writing, recording and producing - but the marketing stuff just wasn’t the “fun part” of the business. I hear this all the time from artists so I knew exactly what she was talking about. But I also knew that this is what could hold her back from getting her music out there.

Personally, I never used to think of myself as creative.

I was always surrounded by creative people in my life and career - artists, musicians, songwriters, performers - but I was on the “business side,” I wasn’t the creative one.

And yet, I was always looking for a creative way to express myself.

It wasn’t until years into my career that I started to realize that what made me a good artist manager was that I actually WAS CREATIVE. It just didn’t look like what I had decided creativity was supposed to look like.

𝙎𝙤 𝙬𝙝𝙖𝙩 𝙞𝙨 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮?

It is literally the ability to create. It’s bringing something into existence that didn’t exist before.

It could be a painting, a song, or a novel. But it could also be a marketing plan, a digital strategy or even a new way to think about something, a new idea or perspective.

This has always been one of my super powers. The ability to think critically and creatively, look at things from different perspectives and then use that to help understand my artists and get their work out into the world. 

I often hear from artists that they love being in the studio or being on stage, but they hate having to show up on social media or do interviews or figure out ways to get in front of a bigger audience.

But what if each part of it was an opportunity to CREATE?!

What if you could bring that same creative energy, that same buzz you feel when you’re creating a piece of art or music, into everything you do?

Whether you’re an artist starting out and doing it on your own, or you have a big team of people to help you- how you feel and how you show up is going to determine the impact you make.

This is just one of the things I love to help my clients with and I would love to help YOU too!

Send me a note to schedule a free session to talk about it…